Laurie's Blogs.

Here are some statistics as they relate to marketing that I've come across lately.

• Companies that acquire customers from Facebook is 77%l
• 30 million businesses now have a Facebook Fan Page.
• Facebook is the most popular social network in the USA.
• 70% of adults are Facebook users. 

• 46% of people read blogs more than once a day.
• Nearly 40% of US companies use blogs for marketing purposes.
• Marketers who have prioritized blogging are 13X more likely to enjoy positive ROI (return on investment).

• 80.8% of users report reading e-mail on mobile devices.
• Over 50% of respondents say they read most of their emails.
• "Secrets" is the most clicked lead nurturing subject line word.

• 75% of content marketers release new content at least monthly, and 16.52% put new content out daily.
• Nearly 50% of companies have content marketing strategies.
• Social marketing budgets will double over the next 5 years.

• Customers are 1.8 x more likely to buy after viewing video as compared to non-viewers.
• 57% of consumers report that video increase their confidence in a purchase decision.
• Utilizing the word "video" in email subject lines boosts open rates 19%.

• Social media sites and blogs reach 8 out of 10 of all US internet suers and account fro 23% of all time spent online.
• Interactive content, such as apps, assessments, calculators, configurations and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content.

And why should you care?  Because you can be the most gifted practitioners, but if nobody knows it, knows about you, or hears of you, then they won't become your client and you won't have the opportunity to show them how great you are (and in our case, be the 'miracle worker' for their dog)!  Everyone in a business (staff as well as owners) should have a vested interest in marketing themselves, their services, and the practice they're at!

Think about what you can do to bring in more business… check out the Marketing 101 Video Training offered this week (and last), and the Business & Marketing Audios, all on the Member's side of FourLeg.com.  Stand out from the crowd, have them beating down your door, and create raving fans (past, present & future)!

Cheers to your success!

Laurie

References:

http://www.hubspot.com/marketing-statistics

http://webdam.com/2014-marketing-statistics-infographic/

http://www.memorytree.ca/16-up-to-date-video-marketing-statistics-why-video-is-an-essential-part-of-your-marketing-strategy/

http://kapost.com/content-marketing-facts/