Laurie's Blogs.

So as many of you were aware of, I was at the STAAR Conference the week before last… and I promised to offer some insights into what I took away from it all.

Firstly, it was fabulous to meet / reacquaint with so many rehab folks that are dedicated to providing quality care (as evidenced by the fact that they were there doing some continuing education).  That in and of itself is amazing!  And what I love about the STAAR Conference is that there is so much hands on time and/or collaborative discussion time.  So, you may have THOUGHT that you were properly assessing iliopsoas before, but when someone shows you again, you may have realized that you were missing it (or parts of it).  Or, you thought that there was nothing more to learn about running and working a dog in the underwater treadmill, but then you saw someone doing some really cool stuff and creating some super nifty gadgets that make things even better.  Or you learned some training tricks that could be used for rehab patients.  Or you were inspired to do a little bit of clinical research.  Awesome stuff!!!

But just because you are becoming more amazing by the day, does not necessarily mean that clients are flocking to your doors, or that they they even know you exist!  What I found fascinating when talking to people in my two clinical workshops (Introduction to Craniosacral Therapy & Managing Canine Hip Dysplasia Throughout the Lifespan), was that I was always asked a little bit of something about business or marketing.  "Hurray!"  (…because I love business & marketing - well, mostly marketing!)  And one of the fun 'off the cuff' things that I was able to participate in during the STAAR Conference was co-leading a round-table discussion on Building your Rehab Business.

Firstly let me say that if you think 'Wow, I'm not much into business or marketing.  I don't know about that stuff'.  Then I'd have to say 'You HAVE to be into business & marketing, and that you're not alone in not knowing about it.'  After all, we're healthcare professionals!  What were we taught about business?  Nothing!  But unless you learn, then you cannot 'control', 'change', or 'influence' your financials!  So, I guess, the real purpose of this blog is to inspire you to start to learn these things… because I can't get you all 'caught up' in one blog post.  Here are some resources… start to subscribe to these peoples blog posts, e-blast mailing lists, online courses, educational products, books, etc!

• •Dan Kennedy - www.gkic.com
• •Brendon Burchard - www.brendonburchard.com
• •Jeff Walker - www.jeffwalker.com
• •Danielle Lambert - www.snoutschool.com
• •Tad Hargrave - www.marketingforhippies.com
• •Ali Brown - www.alibrown.com
• •Mara Glazer - www.maraglazer.com

Just check them out… see what resonates with you.  Sign up for their free info (you can unsubscribe at any time later). Just start learning.

And of course,  if you are a FourLeg.com members, look in the AUDIO section on the Member's side of the website… I have 15 different audios on the subject of business & marketing.  If you want more, then check out my e-book:  The Marketing Manifesto (available under Products on FourLeg public page - or Discounts on the FourLeg Members's side).  And if you are looking for inspiration from others in the field then check out the book Successful Practitioners in Canine Rehabilitation & Physiotherapy - available in both places on the FourLeg site or from Amazon!

Again, just start learning about this side of your rehab business and little by little you will start to see your practice grow… (to the point that your marketing is almost unnecessary, but you keep doing it because it's fun!!)

Okay, so that is all for this blog post!  Check out these resources… because even if you are a person on staff… you may have some influence in how your caseload grows by implementing some simple strategies yourself.  And have fun with it!

Cheers!  

Laurie