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Website inclusions

Posted: Mon Sep 23, 2019 4:31 am
by lehughes
Hi Laurie,
I am in Australia. I am starting up a canine physio business. I was wondering if you have any ideas for content, information about conditions for owners, and ideas of products to link or potentially down the track sell that I could use for my website?
Thanks,
M.

Re: Website inclusions

Posted: Mon Sep 23, 2019 4:32 am
by lehughes
Hi M.

So, you need a blog. You need to have content that updates somewhat regularly. This is something google looks for in order to rank your website high and show up on a google search before your competition.

You need to think about owners questions. Pick a niche or two and make your website specific. (Others will still select you, but you’ll appear to be an expert if you focus your marketing).
Senior dogs?
Post-op cruciates?
Canine Athletes?
Neuro rehab?

Honestly, those really are your top 4 niches. You could pick 2 or pick all and make a page for each.

Don’t forget an ‘about us’ or ‘about me’ or ‘my story', and include your story.

Check out my clinic website: www.caninefitness.com I do need to do some tweaking, but I think it covers a lot of information!

I hope this helps!

Laurie