Owners with Insurance
Posted: Mon Apr 11, 2016 1:23 am
Question to the group:
Do any of you market specifically to people that have pet insurance? By that I mean, when you send out an e-blast, newsletter, or other marketing materials, has anyone included a bit of a promotional reminder to "Use your Insurance"?
This question comes from a human physio business blog that discussed using promotions geared towards folks with extended health benefits. Letting them know that their benefits cover physical therapy.
I know that in vet medicine, the insurance leans towards accidents / major surgeries, but many policies do cover complementary & alternative care. And some have special 'riders' for rehab and such, that even covers supplements.
So, has anyone thought or or tried to target market to this group of pet owners?
Just wondering....
Cheers,
Laurie
Do any of you market specifically to people that have pet insurance? By that I mean, when you send out an e-blast, newsletter, or other marketing materials, has anyone included a bit of a promotional reminder to "Use your Insurance"?
This question comes from a human physio business blog that discussed using promotions geared towards folks with extended health benefits. Letting them know that their benefits cover physical therapy.
I know that in vet medicine, the insurance leans towards accidents / major surgeries, but many policies do cover complementary & alternative care. And some have special 'riders' for rehab and such, that even covers supplements.
So, has anyone thought or or tried to target market to this group of pet owners?
Just wondering....
Cheers,
Laurie